Miracle Treat Day 2008


Sioux City, IA – Blizzards are in the forecast for August 7, and that’s just what a whole lot of folks throughout North America are looking forward to. On Thursday, August 7, 2008, is not about the weather, it’s about helping kids in need, as the Siouxland Dairy Queen restaurants host the 3rd Annual North American “Miracle Treat Day” to benefit Children’s Miracle Network.

During Miracle Treat Day, participating Dairy Queen locations throughout North America will donate proceeds from every Blizzard sold to St. Luke’s Regional Medical Center, a member of Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.  All funds raised stay in the local community.

Not all that long ago, four-year-old miracle child, Chloe McClure, was not able to enjoy Blizzard treats at Dairy Queen due to her complex congenital heart disease. Although Chloe has dealt with many set backs in her short life, through the help of St. Luke’s Children’s Miracle Network and St. Luke’s Pediatric department and rehabilitation clinic, Chloe is now able to lead a more active life. Because of St. Luke’s and Children Miracle Network, this year Chloe will be able to enjoy a Blizzard on Miracle Treat Day, August 7. 

“We encourage all of our customers to visit our DQ locations, order a Blizzard Treat or two and help children’s healthcare,” says Nicole Joy, Siouxland DQ representative. “We look forward to a blizzard of activity on August 7 as we raise money for this very worthy cause.”

Instead of snow-filled blizzards, the Siouxland Dairy Queen restaurants will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including the August Blizzard of the Month, Oreo.  The Oreo Blizzard – made with creamy DQ soft serve and Oreo cookie pieces – debuted in late 1985, the Blizzard’s inaugural year, and to this day remains the most popular flavor.

Dairy Queen has been a supporter of Children’s Miracle Network since 1984, raising more than $59 million during that time.  Siouxland Dairy Queen has also been supporting area non-profit organizations and local schools for years.

Over the last year Siouxland Dairy Queen was able to donate over $45,000 in cash, product, and certificate donations to school programs, St. Luke’s Children’s Miracle Network, youth athletics, Youth for Christ and other local non-profit fundraisers.  Help Siouxland Dairy Queen continue the tradition of giving by participating in the 2008 Miracle Treat Day on August 7th. 

For more information about Dairy Queen Miracle Treat Day, visit
www.dairyqueen.com or www.miracletreatday.com.

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